Fundraising for Small Groups Newsletter
A free newsletter with fundraising ideas, tips, and secrets for the small nonprofit fundraiser
|
|
|
SUBSCRIBE FREE 
 Subscribe in a reader
Home Subscribe Free About Us Article Archive Managing a Fundraiser Fundraising Strategies Fundraising Ideas Fundraising Products Fundraising Events Fundraising Resources Fundraising Volunteers |
For More Donations by Ian Robert Anderson What Is A Email Signature (Sig File)? I'm sure you've seen them before. When a friend or business contact sends you an email, there's a line of text at the bottom that offers an address, slogan, phone number, or website address. Some even include your friend's business title or department. These tidbits of text are called "signatures" and they're controlled by signature files in your email program. You can easily set up a signature file which will give your official correspondences a professional feel (all while advertising your company or service!). Think of "sig" files as free nonprofit advertising and your charity business cards rolled into one. Do you keep tabs on your nonprofits dealings through email? Do you stay in touch with donors and vendors, or notify people of charitable events and fundraising drives? If you do any regular emailing (even if it's just to your nonprofit contacts and family members), adding a sig line will give you instant advertising and identity branding. Every time someone receives an email from you, they'll know exactly who you are, where you're from, and what your 501c3's name is. How Do I Setup A Email Signature? Setting up a signature file in your email is fairly easy. Most email programs (Outlook 2007, Thunderbird, even web-based services) offer a way to set up sig files in the "options" or "tools" area. Some even have an area tagged "signatures" for easy configuration. What Should It Include? There are a few things to consider when planning your signature. It's pretty standard to include a salutatory statement, or friendly closing with your name, charitable organization name, address, contact information, etc� If your nonprofit website accepts Donations, Membership and Event Registrations you can add the links to those 3 areas of your website. That way, everyone that you send an email to can easily contribute to your nonprofit with little effort. If your website does not have this capability, it can be easily added for a small monthly fee. To see how easy it is, sign up for a free trial (no credit card required.) What you want to be doing is basically creating a mini advertisement that will show your potential contributors you care. BONUS TIP Signature files can be created in plain text or HTML. Plain text is always a safer bet, since all emails can display text (not all programs are set up to display HTML-based emails). Use non-HTML formatting whenever possible, to ensure everyone sees your sig the same way. About the Author:
Ian Anderson is co-founder of Intersection360. Ian specializes in hosted application architecture and GUI design. Intersection360 offers a wide range of non-branded web applications for the small business/non-profit markets. Some of Intersection360 products include: CharityHelper360 - secure forms processing for non-profits (Get a 7 DAY FREE TRIAL - limited time offer simply visit http://www.intersection360.com/ for details), WebEdit360 - an online website editor and more.
copyright © 2000 - 2008 all rights reserved Fund$Raiser Group ISSN 1530-6127 - Library of Congress, Washington DC, USA |
Editor's Picks Top 5 Fundraisers An up to date look at the top 5 fundraisers for 2008 Read the Article Fundraiser of the Month ( May) Each month I hand pick one fundraiser that stands out to me. Check it out! Fundraising Booklets Complete "how-to-do-it" fundraising guides - Free
Online Fundraising
Recommended Suppliers Constant Contact The gold standard in nonprofit email newsletter delivery. Custom newsletter templates, funding appeals, event updates & more. 20% nonprofit discount! www.constantcontact.com eFundraising Their proven fundraisers make money quickly and easily. Quality service and up to 90% profit. Fundraising programs for any size/type group. www.efundraising.com Funding Factory Recycle empty printer cartridges and old cell phones for a no cost easy fundraiser. Great add-on to your existing fundraising programs. www.fundingfactory.com Read the Article cMarket An easy-to-use package of online auction products & services. Improve your fundraising results and tap into new sources of income. www.cmarket.com Read the Article Fast Track Fundraising Discount Cards- High profits, and easy sell, no hassles, any group, and a healthy fundraiser. Check it out! www.fasttrackfundraising.com Read the Article Recommended Books Raffle Secrets The complete step by step guide for creating raffle fundraisers that sell out in 30 days or less. Learn how to get every prize donated free. www.rafflesecrets.com Read a Free Excerpt Let's Raise Money The inside scoop about small group fundraising. Learn from the founder of a national fundraising company as he reveals secrets observed over nearly two decades of fundraising. www.LetsRaiseMoney.com Read a Free Excerpt Golf Tournament Planning Proven planning & marketing strategies guaranteed to maximize your charity golf tournament profits. www.golftp1.com |