Fundraising for Small Groups Newsletter

1. Outside envelope
2. Brochure headline
3. Inside address (who the letter is going to)
4. Signature line (who the letter is from)
5. Postscript

1. Re-phrase your ask in a new way
   
   
2. Reiterate the deadline for the member�s gift, if there is one
   
   
3. Point the donor to your website to make an online donation
   
   
4. Invite donors to refer you to a friend who may support your organization
   
   
5. Invite the donor to complete the enclosed reply card and envelope
   
   
6. Remind donors that their gifts are tax deductible
   
   
7. Invite the donor to join your monthly giving program
   
   
8. Repeat your case for support in a fresh way
   
   
9. Include a brief and uplifting story that demonstrates that your supporter�s gift will make an immediate difference
   
   
10. Invite donors to upgrade their gift
    
    
11. Offer a free guide on writing a will or making a bequest to your organization, sent to all who send a gift
    
    
12. Draw your reader�s attention to a section in your enclosed brochure that illustrates your current need and encourages a gift
    
    
13. Break down the ask into daily amounts (�Your gift of $100 works out to just 27 cents a day�)
    
    
14. Invite readers to visit your website to complete a survey (and ask for the gift again there)
    
    
15. Give your phone number or email address and invite the donor to contact you with any questions
    
    
16. Explain what will happen if you do not receive sufficient funding (without spreading fear and without making your donor feel guilty)
    
    
17. Thank your members for their ongoing support
    
    
18. Add a personal note about why you are so passionate about this particular ask--and why you need the donor to send a gift today
    
    
19. Remind the member about the freemium you�ve enclosed (mailing labels, for example)
    
    
20. Re-state the size of gift you are requesting
    
    
21. Explain that supporters can make a donation using their credit cards
    
    
22. Remind donors of your goal for this campaign
    
    
23. If you are well into your campaign, tell donors how close you are to reaching your goal--their gift right now will get you even closer
    
    
24. Tell the donor how much their continued support means to you personally
    
    
25. Name one of the people your donor�s gift will help (�Children like Samantha need your help. And so do we.�)

Online Fundraising
Chocolate Fundraising
Cookiedough Fundraising
Scratchcard Fundraising
Magazine Fundraising
Candle Fundraising
Lollipop Fundraising
Safe Fundraising