Fundraising for Small Groups Newsletter
A free newsletter with fundraising ideas, tips, and secrets for the small nonprofit fundraiser
|
|
|
SUBSCRIBE FREE 
 Subscribe in a reader
Home Subscribe Free About Us Article Archive Managing a Fundraiser Fundraising Strategies Fundraising Ideas Fundraising Products Fundraising Events Fundraising Resources Fundraising Volunteers |
Fundraising - Sponsorship vs Partnershipby Kisha Mays Everyone is so focused on fundraising with "Sponsorships" these days. In the past sponsorship has been generally about sponsoring special events and fundraisers. It was quite possible for an organization to ask corporate sponsors for money several times during a one year period, therefore lowering their chances of getting the funds they needed. Most organizations were only focused on getting sponsors for special events and for other fundraising they depended upon donations, grants, etc. Times are changing and 2008 will mark a huge change in how sponsorships are solicited and given. Corporations are now gearing towards long term partnerships rather than sponsoring one time special events and fundraisers. The sponsorship industry is a multi billion dollar industry (11.7 Billion in the USA in 2007 and billions more through out the world). More and more corporations are looking for strategic long term partnerships where they can get the best return on investment. Your organization should be looking to build partnerships as well. Your sponsorship package should have a variety of ways for corporate sponsors to get involved with your organization. It makes more sense to secure a partnership for the long term (1 year or more) rather than to keep approaching the corporate sponsor several times through out the year for special events sponsorships only. The impact of a partnership is that you can get sponsorship for not only your special events, but also your programs, advertising, etc. This goes for non profits, associations, etc. In your sponsorship proposal make it a one stop shop for corporate sponsors. In each level of sponsorship be sure to display every possible available benefit that they will receive for partnering with your organization. Obviously the lower level the sponsorship, the less benefits a sponsor will receive. Remember for the sponsor, the partnership is about strategic planning - getting the maximum return on investment and reaching and impacting many. Focusing on partnerships instead of one time sponsorships is easier and more productive for your organization and more importantly for corporate sponsors. About the Author:
Kisha Mays is a Corporate Sponsorship Expert and CEO of Glow International Group, who enjoys the art of securing corporate sponsorship for any event or project. For more information on Corporate Sponsorship please visit http://www.sponsorshipsuccess.com.
copyright © 2000 - 2008 all rights reserved Fund$Raiser Group ISSN 1530-6127 - Library of Congress, Washington DC, USA |
Editor's Picks Top 5 Fundraisers An up to date look at the top 5 fundraisers for 2008 Read the Article Fundraiser of the Month ( May) Each month I hand pick one fundraiser that stands out to me. Check it out! Fundraising Booklets Complete "how-to-do-it" fundraising guides - Free
Online Fundraising
Recommended Suppliers Constant Contact The gold standard in nonprofit email newsletter delivery. Custom newsletter templates, funding appeals, event updates & more. 20% nonprofit discount! www.constantcontact.com eFundraising Their proven fundraisers make money quickly and easily. Quality service and up to 90% profit. Fundraising programs for any size/type group. www.efundraising.com Funding Factory Recycle empty printer cartridges and old cell phones for a no cost easy fundraiser. Great add-on to your existing fundraising programs. www.fundingfactory.com Read the Article cMarket An easy-to-use package of online auction products & services. Improve your fundraising results and tap into new sources of income. www.cmarket.com Read the Article Fast Track Fundraising Discount Cards- High profits, and easy sell, no hassles, any group, and a healthy fundraiser. Check it out! www.fasttrackfundraising.com Read the Article Recommended Books Raffle Secrets The complete step by step guide for creating raffle fundraisers that sell out in 30 days or less. Learn how to get every prize donated free. www.rafflesecrets.com Read a Free Excerpt Let's Raise Money The inside scoop about small group fundraising. Learn from the founder of a national fundraising company as he reveals secrets observed over nearly two decades of fundraising. www.LetsRaiseMoney.com Read a Free Excerpt Golf Tournament Planning Proven planning & marketing strategies guaranteed to maximize your charity golf tournament profits. www.golftp1.com |